2009

Last Day to Enter 2009 Tagline Awards -- Deadline Midnight TonightYour nonprofit could be a 2009 Getting Attention Nonprofit Tagline Award winner!

Take 3 minutes now to enter today. More information here.

You’ve been fantastically enthusiastic about this year’s award program, and over 1,700 of you have already entered your org’s tagline for award consideration. I thank you for your interest, and for spreading the word.

Let me also thank you for your contribution to strengthening the nonprofit communications field! All taglines entered will be integrated into the Getting Attention Nonprofit tagline database (and the updated 2009 tagline report).

All tagline entrants get a free copy of the report when it’s published in late fall! If you’d like a copy too, but you don’t want to enter your tagline, simply subscribe to the free Getting Attention e-update. That’ll ensure you’re on the list!

Nancy Schwartz in Awards, Branding and Messages, Nonprofit Communications, Nonprofit Marketing News, Taglines | 0 comments
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Less is More Again -- Newark Museum Tagline Success in Just 4 Words The Newark Museum is a marketing star, and I'm continually impressed with its creativity in engaging its diverse base.  2009 is the Museum's centennial and its marketing team has done a stellar job in making the most of that with special programming and a new tagline — 100 years. always new.

This tagline is a star, in just 4 words. Here's how the tagline meets (or beats) the "tagline musts" outlined in the Getting Attention Nonprofit Tagline Report (subscribe to the Getting Attention e-update here to get the 2009 report update when published this winter):

  • Conveys value (always new — always the opportunity to learn something new, be surprised).
  • Broadly and easily accessible and memorable.
  • Makes an emotional connection. We all respect age and tradition (think grandmother) and adore what's new. The Museum promises the best of both worlds.
  • 8 words or less! — Less is more in taglines and most marketing copywriting. That's really all your base can remember, recognize and repeat. Make it easy for them.
  • Highly visible and integrated into all communications. Check mark — it's everywhere Newark Museum is.
  • Captures the spirit and promise of the Museum. Embracing its history and tradition while pushing forward to explore new worlds.

Newark Museum staff members, I hope you're reading and will enter your tagline in the 2009 Nonprofit Tagline Award program.

You too, readers! Deadline is looming (July 31st) so enter today, please!

Nancy Schwartz in Awards, Branding and Messages, Case Studies, Nonprofit Communications, Taglines | 0 comments
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Lending for Change -- 700th Entry in 2009 Tagline Awards -- Enter Your Tagline TodayI love this tagline from The Loan Fund, an alternative lender in New Mexico. It's as short as you can get, but informative and memorable. The staff there has done a terrific job in shaping a pithy message that showcases not just what they do, but the impact of the organization's work (which clearly differentiates it from other lenders).

But when I jumped to The Fund's Web site, I saw that it's using a different tagline all over the site — "Building Communities Since 1989."  Yikes,  that's a cardinal sin of tagline use. Here's the 7th "don't" from the 2008 Nonprofit Tagline Report:

7. Don’t put two or more taglines to work. If you do, you’re doing everything you
can to undermine your organization’s brand. As a result, your audiences won’t get to
know or pass the word on your organization. Instead, they’ll be annoyed and confused.

Nonetheless, Lending for Change is a strong example of how powerful a tagline can be. It's one of your most effective marketing tools. But the 2008 GettingAttention.org tagline survey showed that 72% of orgs don't have a tagline, or rate theirs as performing poorly. GettingAttention.org is trying to change that!

Take 3 minutes to ENTER your tagline today! When you do, you'll automatically get a free copy of the fully-updated 2009 Nonprofit Tagline Report.

P.S. If you don't want to enter your tagline, but want to ensure you get a copy of the 2009 report, subscribe here to the free twice-monthly Getting Attention e-update.

Nancy Schwartz in Awards, Branding and Messages, Nonprofit Communications, Taglines | 0 comments
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Wanted Powerful Nonprofit Taglines -- Enter 2009 Tagline Awards TodayYour nonprofit or foundation could be one of this year's Getting Attention Nonprofit Tagline Award winners!  Enter today.

A strong tagline does double-duty — working to extend your organization's name and mission, while delivering a focused, memorable and repeatable message to your base. It's one of your most effective marketing tools, but the 2008 GettingAttention.org survey showed that 72% of nonprofit organizations don't have a tagline or rate theirs as performing poorly.

I'm trying to change that with this annual award program, highlighting the best in nonprofit taglines.  

Take 3 minutes now to enter your nonprofit's tagline here.   All entrants will receive a free copy of the fully-updated 2009 Nonprofit Tagline Report in late 2009. It's the only complete guide to building your org's brand in 8 words or less — filled with how-tos, don't-dos and models.

Enter today, while it's on your mind. Deadline is July 3st.

BTW, here are the winners of the 2008 Nonprofit Tagline Awards (selected by nearly 4,000 voters in the field). This could be your org in 2009!

P. S. Follow the tagline award news on Twitter at @orgtaglines.

Nancy Schwartz in Branding and Messages, Nonprofit Communications, Taglines | 2 comments
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