2012 eNonprofit Benchmarks Study

Here’s a sneak peek at the key findings of the 2012 eNonprofit Benchmarks Study, co-authored by NTEN and M&R Strategic Services. Click the infographic at left for a larger, readable version:

  • Email is working well for advocacy campaigns. Fundraising and advocacy campaign open rates hold steady, but response rates rose for advocacy campaigns..
  • Monthly giving is a 5-star opportunity, with a 3% increase in its role in total online giving. Get your program up and running if you don’t have one already.
  • .org Facebook communities are increasingly active, with 2.5 daily like & comments for every 1,000 users (vs. 1.7 in 2011). Not clear what that means in terms of ultimate response.


Nancy Schwartz in Digital Campaigns | 3 comments
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