I was pleasantly astonished to see this sign at JFK airport last month.

In a flash, 4-H showed and told me that it’s much different than it used to be…that it’s moved forward to embrace building kids’ skills in all areas, not just the farm skills it focused on for so long. And, in acknowledging that it’s far different than what it used to be, the message really resonates.

This ad conveys, in just a memorable second, 4-H’ positioning statement: “4-H is a positive youth development organization that empowers young people to reach their full potential. A vast community of more than 6 million youth and adults working together for positive change, 4-H enables America’s youth to emerge as leaders through hands-on learning, research-based 4-H youth programs and adult mentorship, in order to give back to their local communities.”

Fantastic marketing, 4-H!

Readers, what other nonprofit organizations brand at this 5-star level? Please share your examples here — we can all learn from them. Thanks!

P.S. Learn how to strengthen your nonprofit’s messaging with the all-new Nonprofit Tagline Database and 2011 Tagline Report.

Nancy Schwartz in Branding and Messages | 0 comments
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