AARP

Relevance rules: Nonprofit marketingGet this! Media recluse Bob Dylan recently gave his first interview in a few years…to the AARP magazine.

Dylan and his handlers were being crafty, not crazy, here. Dylan’s just-released album, Shadows in the Night, is 100% Sinatra covers. “Bob…wanted to reach the AARP audience. And he thought that this record would be more appreciated by people who had more wisdom and experience in life,” says Robert Love, publisher of the magazine.

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Nancy Schwartz in Planning and Evaluation | 3 comments
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