Advocates

Dear Nancy: Our last two year-end campaigns were centered around client stories, each powered by a photo or two. We got fantastic feedback on these stories and I planned to feature similar profiles this year.

That plan changed radically last month when our social workers urged us to put our clients’ privacy first and stop using client photos. Our staff has agreed to respect their expertise and honor their request.

What are some practical alternatives I can put to work in these last few weeks? And how do I move forward with client photos in the future, as our stories are far less memorable without them?

READ MORE

Nancy Schwartz in storytelling | 0 comments
Tags:, , , , , , ,

One-to-One Review ProcessYou guys are so smart! I love it when you share a marketing technique that’s made all the difference in the world to you. There’s no better model for the rest of us.

Thanks today to Jennifer Johnson, director of marketing & communications at Advocates. I worked with Jen to develop a first-time brand for this human services agency providing a breadth of programs and services throughout Massachusetts. Here’s the inventive approach she designed to solicit prompt input throughout the brand development process:

READ MORE

Nancy Schwartz in All-Org Marketing Team | 1 comment
Tags:, , , , ,

<< Back to Main