Aha! messages

Now’s the time to join the Tagline Focus Project
Launch a motivating, memorable tagline in just 6 weeks for your organization, program, service, campaign or event.  It’ll help you connect quickly to increase donations and other desired actions.

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Nancy Schwartz in Professional Development | 0 comments
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I recently delivered a new message platform (tagline, positioning statement, talking points, elevator pitch outline) to the team at the Environmental Health Coalition (EHC) as part of the ramp up to a big organizational anniversary.

These folks do an incredible job with few staff members and a tight budget, even as the scope of their work grows to encompass a larger region and a broader range of environmental health issues. So when EHC’s communications director asked me how to make the most of the messaging, I recommended that he train his colleagues and leadership to be effective messengers.

Your organization too can benefit hugely by pioneering an all-org message team. Here’s why that’s so important…

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Nancy Schwartz in Branding and Messages | 0 comments
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Now’s the time to join the Tagline Focus Project

Put a motivating, memorable tagline to work to extend your organization’s reach, increase donations and program participants, and attract volunteers. Join me to craft your tagline in just 8 weeks. Save $200 when you register by midnight, Thursday, June 28.

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Nancy Schwartz in Taglines | 0 comments
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Our just-completed Nonprofit Messages Survey of more than 1,500 nonprofit leaders reveals that most organizations fail to connect quickly and strongly with the people whose help they need.

Get this: 76% of  nonprofit marketers and fundraisers like you say their key messages are irrelevant to the people who need to hear them to be motivated or reminded to act. These messages generate a ‘so what, who cares’ rather than an Aha!

Poor messages hold you back from the change you seek! That’s a serious—but fixable—problem, and the survey findings carve a clear path to boosting connection and action!
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Nancy Schwartz in Branding and Messages | 2 comments
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