all-org marketing team

Volunteer MessengersYou face an uphill battle to recruit volunteers and retain them at ever higher and more effective levels of engagement. For those of you with small or all-volunteer organizations, there’s absolutely nothing more important. And, as time and budgets get tighter, and reliance on volunteers increases, it’s harder than ever.

There’s a proven yet seldom-used method to boost success in both dimensions AND extend your organization’s reach and impact without adding budget or hires: Building your team of passionate volunteer messengers.

The value of launching your volunteer messengers is huge; a real win-win doable with limited time and expense. Take these seven steps to launch your team of passionate volunteer messengers. I’ll follow up with posts on each step, starting with the most productive pilot program I know:

Nancy Schwartz in All-Org Marketing Team | 1 comment
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Guy Arceneaux

Guest blogger Guy Arceneaux is Director of Marketing and Communications at Meals on Wheels of Central Maryland

My last Meals on Wheels communications case study touched on the advantages of communicating and fundraising for a smaller nonprofit. Today, I’d like to share one of the greatest challenges—Many smaller organizations, like mine, don’t have an explicit, documented process for creative workflow.

Perhaps these organizations’ smaller staff size creates the illusion that a process is not needed. I’m not sure. But what I do know is that most of my career successes were built on the foundation of a documented creative workflow. Here’s how to put a creative brief to work:


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Nonprofit Employee Messengers

We all have a powerful communications resource right in front of us—our colleagues and board members. But most of us look right past them.

Here are four compelling reasons—backed up by the kind of research findings nonprofit decision makers adore—to launch your team of board and staff messengers a.s.a.p.: READ MORE

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Have marketing naysayers among your colleagues or leadership? Take these quick steps to open their hearts, eyes and minds. It’s the best way to motivate their interest and participation in marketing via sharing critical insights on supporters and competitors, and learning to be effective messengers:


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AmandaaldrichOur guest blogger Amanda Aldrich is Regional Communications Specialist with the American Red Cross of Northwest Ohio. Her experience as a volunteer, board member, executive director and regular-old-employee shape the opinions she shares here, which do not represent those of the American Red Cross.

I’m always moving a million miles an hour, and I know it’s likely the same for you. When you’re flying, it’s all too easy to forget the little things that help keep us afloat as we’re running from one meeting to the next. But it’s vital to keep your team (and others) in the loop.

I’m sure you’re thinking, “One more email to read? No thanks!” Seriously though – keeping your team, other colleagues, volunteers, and board members abreast of your activities pays off in the long run.

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