big data

Big Data

Big Data is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it,” reports Marketoonist Tom Fishburne.

Remember when your leadership and board members were scared stiff about social media? And when, in many organizations, that was followed by intense pressure to get on social media pronto to achieve perhaps-impossible goals, WITHOUT additional resources?

Based on what I hear from many of you, we’re in the same boat with big data right now.

Nancy Schwartz in Right-Things Right-Now Marketing | 4 comments
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