Brinker

Once your organization’s reputation is seriously damaged, it’s difficult to restore trust and focus on successes.

And once your organization’s reputation is damaged multiple times—as is the case for Susan G. Komen for the Cure, with its screw-ups in de-funding Planned Parenthood, suing other organizations with “cure” in their organizational or program names and partnering with the heart-stopping Kentucky Fried Chicken—restoring confidence and support is almost impossible.
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Nancy Schwartz in Crisis Communications | 3 comments
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