Feds Flunk H1N1 CommunicationsYou may ask, “What communications?” That’s exactly the problem.

H1N1 flu is a significant health risk for the healthy, as well as for those more high-risk, but communication on how to avoid it has been terrible. As of today (October 5th), the CDC web page on the vaccine hasn’t been updated since September 11th, even though a September 29th CNN story announced that three of four vaccine producers released the first shipment that day.

When you create awareness, you have to follow right behind with guidance for action. That’s where the CDC is falling down.

Here are the four questions I hear again and again:

  • Who should get the vaccine?
  • Is it one shot or two?
  • When will it be available?
  • Are there side effects?

The information and communications gap from key health agencies places the pressure on practitioners who, needless to say, don’t have the answers. Our pediatrician and asthma doc can’t guide us. As a friend, also a pediatrician, said, “I’ve never seen so many people — not just citizens, but professionals in the health arena — confused.”

If the answers aren’t known yet, then blast that out. If some are, then share those insights asap. People are anxious about this illness, and need guidance. We’re waiting, CDC.

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Nancy Schwartz in Campaign Marketing Models & Tips, Case Studies, Nonprofit Communications | 2 comments
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