Chad Norman

(Watch author interview video: Social media experts Melanie Mathos and Chad Norman share their recommendations to power your social media activities, especially useful for small- and medium-sized organizations.)

There are two major paralysis points that detour orgs from putting social media tools to work most productively. Either you have:

  1. Been experimenting (sometimes for a few years at this point) with what you think are the right tools—with some successes and some flat lines—but haven’t integrated this work with the balance of your marketing or found a useful way to prioritize your focus and time; OR you have…
  2. A  social media plan  (goals, audiences, integration with other communications channels, content focus), have dabbled with a range of social media tools, but haven’t been able to put the right combo of tactics into play to support your plan.

READ MORE

Nancy Schwartz in Social Media | 4 comments
Tags:, , ,

<< Back to Main