client photo

Dear Nancy: Our last two year-end campaigns were centered around client stories, each powered by a photo or two. We got fantastic feedback on these stories and I planned to feature similar profiles this year.

That plan changed radically last month when our social workers urged us to put our clients’ privacy first and stop using client photos. Our staff has agreed to respect their expertise and honor their request.

What are some practical alternatives I can put to work in these last few weeks? And how do I move forward with client photos in the future, as our stories are far less memorable without them?

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Nancy Schwartz in storytelling | 0 comments
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