Cornell University fundraising Bob Johnson giving higher education

Education marketing expert Bob Johnson pointed me to Cornell University’s creative and entertaining presentation of 30 giving opportunities. Cornell provides enticing opportunities from an iPod for Communication students to several $25,000 ideas. And lots in between. Easy to scan the titles and stop at items of interest.

How to make it even stronger? Let people click right from an individual giving opportunity to make an online donation. Any other ideas?

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Nancy Schwartz in Fundraising: Innovations & Research, Nonprofit Communications | 0 comments

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