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Today’s a great opportunity for your organization to be relevant, by communicating the right message to your network at the right place and time. Catching these open-minded moments is the way to be relevant, and relevance rules in 2012.

Leveraging a news item or special day by connecting your organization’s issues and impact to it (authentically, not manipulatively) is a tried-and-true nonprofit marketing strategy with high ROI (return on investment). And if it’s too late for today—read right here to prep for St. Patrick’s Day or April Fool’s Day.

Nancy Schwartz in Strategy | 0 comments
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