global giving

Consistent MessagesWhether you’re all in on year-end fundraising or working in some 2017 prep, I bet you have some pretty ambitious goals to meet. You wouldn’t be reading this otherwise.

Here’s a proven but frequently overlooked method to help you get there: consistent communications. Consistency enables your people and prospects to recognize your organization’s communications in a flash. Time and time again, I’ve seen consistency across channels, programs and services, and audiences help nonprofits like yours motivate the actions they need. Those are the same messages likely to be remembered and repeated. Here’s how to get there:


Nancy Schwartz in Branding and Messages | 1 comment
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The speed and breadth of the devastation in Japan is astounding. You can follow the story  via CNN or Al Jeezera.

Most importantly, please donate to the relief effort now via one or all of these trustworthy, experienced organizations:

Global Giving Japan Earthquake and Tsunami Relief Fund (To disburse donations to organizations providing relief and emergency services.)

American Red Cross – Has disaster relief stations in affected regions.

Save the Children – Has worked in Japan for 25 years. Relationships and staff in place to help.

Please help now. Developed countries are frequently overlooked at the time of disaster, but Japan needs our help.

Nancy Schwartz in Fundraising: Innovations & Research | 0 comments
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