Green Media Toolshed

Naming Netcentric Campaigns-4Part 1: Name Change Why, When & Hows

Naming and messaging are so tricky, yet so vital. I saw that again last week with your strong response to the Green Media Toolshed -> Netcentric Campaigns case study. So I reached out to the Netcentric team to learn more about their process and tips on shepherding a name change, or creation, for your organization, program or service.

Thanks so much to Bobbi Russell, Netcentric’s COO, for sharing experiences and tips.

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Nancy Schwartz in Branding and Messages | 0 comments
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Nonprofit name changeName Creation/Change Guidance: Case Study—Part 2

It’s rare to see an organization change its name and that’s a good thing. Name changes are a delicate matter.

Assuming you’ve done a good job of building relationships with supporters, partners and others, your org’s name has equity. Members of your network—donors in particular—have established ways in which they relate to your organization, and your name is the most memorable trigger you have. When you change your organization’s name, you upset the status quo and draw attention to what has been a smooth and productive relationship.

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Nancy Schwartz in Branding and Messages | 3 comments
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