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We all have an incredible resource right in front of us — our colleagues, board, donors, volunteers, and members. Just as you discuss your work and affiliations with your friends, family, and colleagues, these messengers share information on your organization’s focus and programs. With the right training, support, and incentives, this team of messengers can power up, helping you boost donations, program participation, membership, and more.
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Nancy Schwartz in All-Org Marketing Team
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Tags:all-org team of messengers, guidestar, marketing, membership, Wild Apricot
Guest blogger Susan Bowie is the Director of Nonprofit Strategy at the Community Foundation of Sarasota County. She’s a passionate and talented force for good, helping organizations in the region develop their nonprofit marketing finesse.
Have you crowned your board members yet?
These Kings and Queens of Communications are–or should be–your organization’s number one messengers. To uphold the royal crown, each board member should be…
- A donor, making at least one financial gift that is meaningful to her each year, without being asked.
- An ambassador, talking about your organization in her various networking circles of friends, family, colleagues and business associates.
- An informant, always holding up her antennae for news, events and discussions that could influence your organization’s mission and work in the community.
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Guest Blogger in All-Org Marketing Team
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Tags:board members, guidestar, message platform, messengers, Nonprofit Communications, nonprofit marketing, Susan Bowie, The Giving Partner