Social Media Decision Guide

Nearly a decade after Facebook premiered, it’s become a juggernaut with more than a billion registered users. It’s changed dramatically, along with the balance of the social media landscape as one-time favorites shift form and new channels burst onto the scene.

There’s little doubt that social media should be a part of your communications mix, but what should you be using it for, and how? It’s so tough to figure out the what, how and why of ambitious but realistic social media, especially because there’s so much “it depends” involved. But relief is here…

Idealware has just updated its no-charge Nonprofit Social Media Decision Guide to help you 1) determine realistic goals for your use of social media, and; 2) prioritize the channels most likely to generate the results you seek.


Nancy Schwartz in Social Media | 0 comments
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“Make a gift today and I’ll double it.”

That’s the “gotta open this one” subject line of the email I received recently from Michael Stein, nonprofit tech consultant and dealware board president.

Seems Stein and his fellow Idealware board members are putting their money where their mouths are, offering to double any contributions made by year end. I love it.

I assume the email was sent to the Idealware email list (I’m on it) but I urge Michael and friends to hit up their own contacts as well. We know that friends and family are a huge influence on giving and this is a great way to make the ask.

How about turning the matching gifts concept completely on its ear, empowering your supporters even more broadly (staff, board members, individual donors, volunteers) to execute their own matching gift campaigns? Anyone doing so?

P.S. Here’s another great way to help your supporters fundraise: Show them how Facebook makes it easy for them to create a Facebook cause page, asking for birthday gifts for your organization. Here’s how nonprofit tech blogger Amy Sample Ward did it. Hat tip to Beth Kanter.

P. P.S. Yes We Can! When a powerful tagline is joined to a compelling mission…nothing is impossible! Download the free Nonprofit Tagline Report for must-dos, don’t dos, case studies and 1,000+ nonprofit tagline examples!

Nancy Schwartz in Case Studies, Fundraising: Innovations & Research, Nonprofit Communications | 1 comment
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