low-hanging fruit

I’m on a personal campaign to decipher  nonprofit marketing jargon  so you’re able to make these strategies and tools useful. And low-hanging fruit is at the top of my list because it’s such a vital concept, but so often misunderstood.

I frequently use the phrase myself, particularly to emphasize the necessity of prioritizing low-hanging fruit in your nonprofit marketing plan. But only last month when a training participant told me she had no idea what I was talking about did I realize I’ve never been specific enough in my definition to make the concept useful. So here it is:

Definition: Low-hanging fruit for nonprofit marketers

  1. The marketing activities that will make the greatest impact with the least investment (of time and/or budget).  Example: fundraising campaign to current volunteers.
  2. The marketing activities that represent the highest risk if you don’t implement them.  Example: volunteer retention campaign.

Low-hanging fruit comes first, always! Please let me know what your  low-hanging fruit is and whether it’s at the top of your to-do list in the Comments box.

Tip of the hat to Kivi Leroux Miller.

P.S. Get more in-depth articles, case studies and guides to nonprofit marketing  success — all featured in the twice-monthly Getting Attention e-update. Subscribe today.

Nancy Schwartz in Strategy | 3 comments
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