message focus project

What if you were skilled at the  
most critical marketing process necessary to
engage your target audiences with clarity and purpose?

Register by December 31 to
Save $200

I’m thrilled to invite you to participate in the Message Focus Project (MFP) (formerly known as the Tagline Focus Project), starting February 14, 2012.

I’ll serve as your guide and coach as you learn to shape messages that connect your organization with the audiences who can help move your mission forward.


Nancy Schwartz in Professional Development | 0 comments
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It takes a team to create great messaging.

As I prepare to begin the  Tagline Focus Project (TFP) program on November 15, many of you have gotten in touch with questions. And you’ve reminded me how common it is to feel isolated and overwhelmed by the challenge to create messages that connect for our organizations.

It doesn’t have to be that way.

That’s one of the reasons I’m so looking forward to working with a small group of nonprofit communicators (no more than 12) like you this fall, leading them through this immersion program to learn how to develop messages collaboratively—with me, the other program participants, and their colleagues and external audiences. READ MORE

Nancy Schwartz in Branding and Messages | 0 comments
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