midterm elections

Every election season is a barrier to connection, with people overwhelmed by 24/7 messages from multiple campaigns via multiple channels. But connecting this fall—through the noise of so many contentious midterm races—is particularly tough. That’s a real concern as we plunge into Giving Tuesday and Year-End.

Pile on the chaos we face on so many fronts—from the mass murder at Pittsburgh’s Tree of Life Synagogue to constitutional threats and the refugee crisis—and it’s almost impossible to get attention, much less motivate action. We can’t fight it, nor can we sit it out.

Here’s how to get (and stay) close to your people right now:

1) Show your people you get them. The fast-moving shifting of norms we face is unnerving. People are feeling vulnerable, and the candidates’ fear mongering fuels our anxiety and sense of powerlessness.

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Nancy Schwartz in Strategy | 0 comments
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