multichannel marketing

Who Does What on Social MediaPart One: Connect First

Hold your horses on channels. That’s what I urged the fundraisers at this week’s Practical Planned Giving Conference (PPGC) to do, even though the conference was all about multichannel marketing.

Like you, I’m often pressured by bosses and boards of the our client orgs to go multichannel. I hear: How do we use all marketing channels best? Shouldn’t we be reaching out via Twitter for this event? Why don’t we have more connections on LinkedIn? But don’t we want to send a letter to our best prospects?

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Nancy Schwartz in Planning and Evaluation | 2 comments
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Thanks to co-guest-bloggers Amy Sample Ward and Allyson Kapin. Allyson is acclaimed for her leadership role in technology and social media, and runs Rad Campaign. Amy is the Membership Director for NTEN and blogs for Stanford Social Innovation Review.

Getting the attention of your supporters and engaging them in your campaigns on one platform is hard enough. But the key to campaign success comes in engaging people across platforms—email, social media, your website, and even offline. In the just-released Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community, Allyson Kapin and Amy Sample Ward guide nonprofit staffers through developing and powerful integrated approaches to asking for money, time or support.

To start, Amy and Allyson recommend you take these four simple steps to ensure your next multichannel campaign generates the most attention (and action) possible:

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Nancy Schwartz in Strategy | 0 comments
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