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Blackbaud just released a must-read report—findings from its Next Generation of American Giving study on charitable giving trends and engagement behaviors and attitudes across Matures (68+), Boomers (49-67), Gen X (33-48) and Gen Y (18-32). I recommend you read the entire report and share out your top-ten findings and implications for your org with colleagues and your leadership. It’s too important to miss!

But there are two critical findings I want to share with you a.s.a.p.:

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Nancy Schwartz in Fundraising: Innovations & Research | 5 comments
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