National September 11 Memorial Museum

What if...you and your colleagues labored for years to fund, design and (finally) open your highly-visible museum (or cause/issue-focused organization)?

What if—because the museum’s reason for being is so close to folks’  hearts and heads—the design and build is highly scrutinized for the many years it takes to launch?

And what if, when the museum finally opens, it gets hammered with criticism because….you’ve been creative, resourceful and realistic in terms of budget needs and sustainability, building in revenue streams from a good restaurant, a gift shop and private event hosting ? Or—really—because the museum’s focus is SO sensitive.

This is exactly the position that The National September 11 Memorial & Museum finds itself in right now. What would you do? 

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Nancy Schwartz in Crisis Communications | 21 comments
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