next generation of american giving report

Who Does What on Social MediaPart One: Connect First

Hold your horses on channels. That’s what I urged the fundraisers at this week’s Practical Planned Giving Conference (PPGC) to do, even though the conference was all about multichannel marketing.

Like you, I’m often pressured by bosses and boards of the our client orgs to go multichannel. I hear: How do we use all marketing channels best? Shouldn’t we be reaching out via Twitter for this event? Why don’t we have more connections on LinkedIn? But don’t we want to send a letter to our best prospects?

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Nancy Schwartz in Planning and Evaluation | 2 comments
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