nonprofit goals

Call to Action

Your audiences so often see nonprofit campaigns that lack any call to action so, no matter how compelling the issue or message, that they have no idea how to get involved. I know, because I see them too.

Your call to action is what connects your supporters and partners with your org—you have to have it and it better be clear and doable. Today I’ll help you get there.

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Nancy Schwartz in Planning and Evaluation | 0 comments
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Easy or a reach?So many of you have asked me this vital question, that I want to share my recommendation beyond a personal email. This is a vital issue for you to spend some time on—the challenge level of your nonprofit marketing goals has a huge impact on whether you get there or not.

I believe strongly that you have to hit a middle ground, a balance, and have seen this work time and time again.

The best goals are ambitious, so you push yourself and your colleagues to respond on an ongoing basis to the ever-changing world in which your organization works, and the ever-changing wants of your prospects and supporters (a must for relevance, and moving your mission forward).

But there’s more.

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Nancy Schwartz in Planning and Evaluation | 0 comments
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Flickr: James JordanClarity here is a must for right-things, right-now marketing that advances your issue or cause a.s.a.p.

Goals are what you want to achieve. Complete the sentence: “We want to . . .”

Organizational goals (a max of three at a time) are the steps (look one year ahead) that will take your organization to closer to achieving your mission.

Marketing goals (three tops here too, for that same year) are the best ways to focus your marketing (message development, audience research, e.g. the whole enchilada, not just the communications part) to achieve those organization goals.

Here are a few examples…
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Nancy Schwartz in Planning and Evaluation | 5 comments
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