nonprofit messages

Effective HeadlinesThe first line your reader sees means the difference between success and failure. Most leads are clever headlines that play on words. Many are cute, but most aren’t effective.

We can learn to do better from recently-deceased report  Vincent Musetto, who wrote this “most anatomically evocative headline in the history of American journalism. [see photo]

“What endured in public memory far longer than the crime was the headline, with its verbless audacity, arresting parallel adjectives and forceful trochaic slams. The corresponding headline in The New York Times that day proclaimed, genteelly, “Owner of a Bar Shot to Death; Suspect Is Held.” Headlessness was not mentioned until the third paragraph; toplessness not at all,” reports The New York Times.

You can do the same, even with far less sensationalism!


Nancy Schwartz in Messaging | 0 comments
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Great Words Promoting Good Causes

I’m thrilled to launch the 2012 Nonprofit Tagline Awards (The Taggies)!

With the introduction of a new awards category—Advocacy Campaign Taglines, sponsored by—in addition to the Organizational, Fundraising Campaign, Program/Product/Service Taglines categories, your organization can now enter up to five taglines. Enter one or all today!

As a bonus, every entrant will be invited to join me for a free webinar later this summer: Aha! Messages—4 Ways to Test Message Relevance.


Nancy Schwartz in Taglines | 1 comment
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Building mutually-satisfying partnerships with organizations complementary to yours is one of the most effective marketing strategies I know, and one of the least costly in terms of budget and time.

Begin by defining how partnerships can help you achieve your core marketing goals.  Opportunities include content and contact sharing.

Then prioritize no more than ten organizations that share your values, but aren’t directly competitive in the programs/services offered or engaging the same target audiences (sometimes those partnerships have value too, but don’t start there). Partnerships don’t have to be limited to other nonprofit organizations—consider relevant government agencies and for-profit prospects.

Nancy Schwartz in Partnerships | 0 comments
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A sneak peek at early responses (1,025 so far) to our Nonprofit Messages Survey shows a startling fact—74% of nonprofit organizations like yours use their mission statement to communicate with external audiences.

That’s a real problem if your mission statement is as inaccessible as this one (it’s real, promise):  The [XYZ Nonprofit Organization] creates, connects and collaborates to raise awareness and inspire change in the areas of well-being, preserving cultures and empowering children in mind, body and spirit. [XYZ Nonprofit Organization] designs forums, partners with existing organizations and brings together experts to define solutions and implement action.

Nancy Schwartz in Branding and Messages | 1 comment
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I want to provide you with more of the tools, training and guidance you want to strengthen your organization’s messages, so you can connect more quickly and strongly with audiences to spur the actions you need.

Please take 5 minutes to complete this survey. Your insights and feedback are crucial!


Nancy Schwartz in Branding and Messages | 0 comments
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What if you were skilled at the  
most critical marketing process necessary to
engage your target audiences with clarity and purpose?

Register by December 31 to
Save $200

I’m thrilled to invite you to participate in the Message Focus Project (MFP) (formerly known as the Tagline Focus Project), starting February 14, 2012.

I’ll serve as your guide and coach as you learn to shape messages that connect your organization with the audiences who can help move your mission forward.


Nancy Schwartz in Professional Development | 0 comments
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