nonprofit messaging

porterwebFreelance communications strategist Jeremy Porter shares his knowhow in his e-newsletter , his blog (where this article first appeared) and via Twitter.

For people to care about global warming it needs to be made relevant. This guide shows the language that’s simple and uncontroversial.

In Nebraska, there’s a father thinking about his children’s health and education. In Oregon there’s a mother thinking about the pressures of her job. In Virginia there’s a couple thinking about the bills they will struggle to pay. And when asked if they think global warming or climate change is happening, none of them think it is.
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Guest Blogger in Branding and Messages | 3 comments
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Join Me for a Free Webinar -- 3 Steps to Stronger Nonprofit Web Content Deadline, COB Wed, 1216 Your messages are one of the most powerful marketing strategies you have! That’s why I’m making a special effort in 2010 to help nonprofits like yours craft stronger messages.

Help us help you craft more effective marketing messages by taking five minutes of your time today to complete this brief survey(survey closes COB Wed., Dec. 16th!). Your input will help shape the content and programming we will develop in 2010.

In return for your valuable time, we’ll invite you to join us in a no-charge webinar in early 2010: 3 Steps to Writing Stronger Nonprofit Web Content.

BTW, thanks so much to all of you who already responded to our marketing messages survey.  Your responses (over 850 to
date) are tremendously helpful in shaping the content and programs we’ll be sharing with you in 2010.

P.S. Learn how to craft the most essential message — your tagline. Download the free 2009 Nonprofit Tagline Report, filled with must-dos, don’t dos, case studies and 2,500+ nonprofit tagline examples!

Nancy Schwartz in Branding and Messages, Nonprofit Communications, Surveys | 0 comments
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How to Write Stronger Nonprofit Marketing MessagesTo make your organization’s voice stand out in today’s overwhelming chorus of messages, you need a coherent and compelling “message platform,” comprised of concepts, words and phrases that communicate your nonprofit’s value or impact across communications channels.

Your messages are one of the most powerful marketing strategies you have! That’s why I’m making a special effort in 2010 to help nonprofits like yours craft stronger messages.

Please help us build our understanding of your nonprofit messaging needs and goals by taking five minutes of your time today to complete this brief survey (survey closes Wed., Dec. 16th). Your responses will help us develop more content and programming that address your messaging interests and needs to help you craft stronger marketing messages in 2010.

In return for your valuable time, we’ll invite you to join us in a no-charge webinar in early 2010: 3 Steps to Writing Stronger Nonprofit Web Content.

P.S. Don’t miss out on in-depth articles, case studies and guides to nonprofit marketing success — all featured in the twice-monthly Getting Attention
e-update.
Subscribe today.

Photo: celebmuscle

Nancy Schwartz in Branding and Messages, Nonprofit Communications, Surveys | 0 comments
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