nonprofit tagline report

Put Your Money Where Your Mouth Is Does Your Org Make it Easy for Employees to Volunteer At the PollsWe call ourselves the social sector, but I'm wondering how civic we really are. Have many of your organizations give you and your colleagues a few hours off to volunteer — as poll workers, for example?

It's vital that sharp, informed workers run the polls, so they can answer the full range of questions that arise, and deal with the occasional problem. In our community, all those folks are committed volunteers. In others, polls are run by party hacks or folks not so well informed on poll operations and voting laws.

The nonprofit sector has rallied for civic participation forever. It's one of the few calls for action common to most organizations, despite differences in issue focus, size or geographic location.

However, few nonprofits or grantmakers I know have a formal policy enabling employees to volunteer to improve the operation that lies at the base of our civic infrastructure.  Does your organization?

Put your money where your mouth is, social sector. It's too late for tomorrow, but there are years of elections to come. And it's just this kind of active commitment that's the most effective communications strategy there is.

As Momma Schwartz used to say, "Actions speak louder than words."

P.S. Learn how to craft a short and sweet story for your org via the marketing message that matters most — your tagline. Download the free Nonprofit Tagline Report for must-dos, don't dos, case studies and 1,000+ nonprofit tagline examples!

Nancy Schwartz in Campaign Marketing Models & Tips, Nonprofit Communications | 0 comments
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Make Sure Your Nonprofit Marketing Syncs Up With Your Supporters' WorldsNothing alienates the people you're trying to engage to learn, give or sign a petition more than being out of sync with what's top of mind for them.

So when I spotted this 66-page ad supplement in The New York Times a couple of weeks ago (the weekend following the first bailout and the fall of the Dow below 9,000), I was appalled.

First of all, when I scanned the title (Watch Your Time: Special Watch Portfolio) I assumed it was about the market, and the need to watch it carefully. That just shows you how life shapes interpretation.

But then to open the supplement and see 66 pages of watches for sale at $30,000 and up just made me vomit. Even though I know that this was scheduled months ago and that the ad revenues help get me my paper at a reasonable price, I was jangled.

Make sure you don't make the same mistake. Stay in sync with your organization's supporters so you don't alienate them. If they start to think that you have little sense of who they are, or that they don't really know your organization, you're in trouble. That kind of discomfort breeds distance and disconnects.

Of course, the only way to stay in sync with your supporters and their burning concerns is ongoing audience research. Anecdotal conversations work fine if that's what you can do, as long as critical findings get to your colleagues who need to hear them.

P.S. Learn how to craft the marketing message that matters most — your tagline. Download the free Nonprofit Tagline Report for must-dos, don't dos, case studies and 1,000+ nonprofit tagline examples!

Nancy Schwartz in Audience Research, Branding and Messages, Nonprofit Communications, Strategy | 0 comments
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