op eds

Guest bloggerMargot Friedman, principal of Dupont Circle Communications, conducts trainings on writing and placing opinion editorials. Please like Op Ed Talk with Margot on Facebook to share op-ed tips and strategies.

Remember those posters in your high school hallway that said, “SEX! Now that I have your attention, vote for so and so for class president?” The signs were sophomoric, but they were onto something.
Before I can persuade you, I have to get your attention. That’s why the lead or opening paragraph of your next opinion editorial is so important.

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I’m happy to welcome guest blogger, Margot Friedman, principal of Dupont Circle Communications. Margot is an expert trainer on writing and placing opinion editorials. Please like Op Ed Talk with Margot on Facebook to share op-ed tips and strategies.

At the end of the 1990s, I worked for an advocacy organization that had more or less dropped opinion editorials from their communications strategies. It was just too hard to get op eds placed.  That may have been the right decision 10 years ago, but it is the wrong decision today. READ MORE

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Opinion journalism (a.k.a. op-eds) is an unmatched opportunity for your organization to speak through the news media directly to policy makers, your constituents and other target audiences.

This rare opportunity for you to frame the messages offers the potential to change minds, albeit usually over the course of time, with a series of op-eds. It’s an opportunity not to be missed!

But so many of you have told me that you’re intimidated by entering this realm, that I knew it was a must to outline the path to getting there: READ MORE

Nancy Schwartz in Media Relations and Press | 2 comments
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