Peter Panepento

Please join me and Tara Collins, Communications Director at the Watershed Agricultural Council for this first-time webinar, produced by the Chronicle of Philanthropy. The folks at the Chronicle have been generous enough to extend a 15% discount to the Getting Attention community — just enter coupon code “Schwartz” at the bottom of the registration form.

Tara and I will guide you through the smartest ways your nonprofit can engage your target audiences on a tight budget—and how to convince others in your organizations how and why they should invest in marketing. We’ll introduce a bit of theory — to connect what you’ll be doing here to organizational and marketing planning — but focus mainly on practical techniques and case studies. Participants will learn to:

  • Demonstrate how good marketing makes it easier to raise money, attract news coverage, win grants, and build your online community.
  • Tell a better story—highlight your results, use data more effectively, and make it clear that your organization makes a difference in the lives of those you serve.
  • Convince your chief executives and board members of the critical role marketing plays in your organization’s success and ensure they invest in your marketing goals.

Don’t miss this chance to learn about vital but often overlooked techniques and tools vital to maximizing your impact without blowing your budget. Join Tara, me and Peter Panepento, Assistant Managing Editor, for this fast-paced, immersion learning experience on Thursday, June 23. Register now and enter the coupon code “Schwartz” to get your discount.

P.S. Get more in-depth case studies, templates and tools, and guidance for nonprofit marketing success — all featured in the twice-monthly Getting Attention e-update. Subscribe today.

Nancy Schwartz in Professional Development | 0 comments
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