pressure vs. persuasion

I’m pleased to welcome guest blogger Leslie Kerns, Senior Vice President and Director of Campaigns at M+R Strategic Services.

As communicators for nonprofit issues like land conservation and human rights, it’s natural to be drawn to work that plays up our strengths. As a group, we tend to like writing press releases, blog posts, reports, stories, position papers, tweets,and factsheets that make the case for our causes.


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