privacy policy

Privacy Policy is vitalAs I combed the infinite number of 2014 marketing recommendations shared in recent weeks, I was surprised to see this one—review, revise and recommit to your privacy policy.

Didn’t we all do that already, during the advent of our websites and email programs?

But on further reflection, I realized just how important your organization’s privacy policy is in our age of data-driven marketing. In fact, your commitment to a comprehensive privacy policy is a prerequisite to increasing your 2014 marketing and fundraising results.

Here’s why, and how, to review, refresh and recommit to your privacy policy a.s.a.p.:

1) Your supporters and participants are sharing more personal data than ever before.

READ MORE

Nancy Schwartz in Relationship Building | 9 comments
Tags:, , , ,

<< Back to Main