progressive exchange

earthdayLeveraging a news item or holiday by connecting your org to its theme is a tried-and-true nonprofit media relations strategy that succeeds at little cost. (See PETA case study).

But there’s more than media coverage to be gained in connecting your organization’s issues with a major news event or holiday. Doing so links your org to what’s already in your supporters’ minds — like this year’s 40th anniversary of Earth Day — so works well to motivate them to give or sign a petition.

Here are just a few of the many strong models of nonprofit marketing campaigns around Earth Day 2010 (via my colleagues active on the Progressive Exchange list serv. Please join us.):

  • The Media & Policy Center’s “Growing Greener Schools” will air on PBS throughout Earth Day week (check local listings).  It’s supported by a terrific new network of green school activists and initiatives, and the community building is reinforced by an e-newsletter.
  • The Green for Life video series was launched by the United Methodist Church and an action alert of Six Things You Can Do this Earth Day shared by United Methodist Women.
  • The Nature Conservancy is organizing action around its Earth Day To-Do List and needs just 110 more signatures via Facebook to reach its goal for its “Be Part of the Solution” petition. Sign it now.

More great Earth Day-related nonprofit fundraising and marketing campaigns here.

Learn more by reviewing these examples of organizations connecting with a news event for nonprofit communications success, and one of a for-profit doing so and treading on your opportunity:

Please share your organization’s strategies for leveraging news events to boost your nonprofit communications in the comments box below. Thanks much!

P.S. Get more in-depth articles, case studies and tools for nonprofit marketing success — all featured in the twice-monthly Getting Attention e-update. Subscribe today.

Nancy Schwartz in Campaign Marketing Models & Tips, Media Relations and Press | 0 comments
Tags:, , , , , , , , , , , ,

Progressive Exchange - $1,000,000 Answers to Your Nonprofit Marketing Questions (for free)

I want to tell you about an incredible resource that I discovered a few months ago–The Progressive Exchange. And, as soon as you read this post, I urge you to join me there. It’s free and will help you the first time you use it. I guarantee it.

The Progressive Exchange (PX) is an online community (a.k.a. easy-to-use email list serv or web-based community) for folks doing online organizing, advocacy, marketing and fundraising “on behalf of the public interest.”  I had heard about PX for years, but never really knew what it was, and don’t want you to wait as long as I did.

First of all, there’s a diverse and helpful community of participants with lots of nonprofit marketing expertise. Secondly, there are folks in related functions who can shed some great perspective on marketing issues. Best of all, PX is incredibly easy to use–I’ve set it up to email me daily summaries of questions and replies being asked by other PXers, and replies. I also email my questions out the the list but, if you choose, you can also do it all on the web.

I’ve learned so much in these few months, and gotten great guidance in seeking a proofreader, getting direction on a specific SEO issue and more. Today I want to review discussion on  e-news open and unsubscribe rates.

PX is an incredible community, and the more of us there are, the more valuable it is. Please join me!

P.S. Get more in-depth articles, case studies and guides to
nonprofit marketing success — all featured in the twice-monthly
Getting Attention e-update.
Subscribe today .

Nancy Schwartz in Recommended Resources | 0 comments
Tags:, , , , , , , ,

<< Back to Main