relevance

Nonprofit Copywriting

Getting personal in your communications is key to relationship building with prospects and supporters. It’s a core component of being relevant—a must-do for stronger connections. Here’s how to do it… READ MORE

Nancy Schwartz in Strategy | 2 comments
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Guest blogger Joe Waters writes on cause marketing and social media at Selfishgiving.com, and is the co-author of Cause Marketing For Dummies

I’m all about the food truck right now. We have a number of food trucks here in Boston, and I just finished watching The Great Food Truck Race on The Food Network. I’m fascinated by the phenomenon and impressed by how food trucks market themselves via social media and other creative approaches.

Nonprofits can learn a lot from these mobile eateries that have a nose for where the business is and know how to keep fans coming back. I challenge you to try these relationship-building strategies to up your fundraising and marketing results:
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Guest Blogger in Strategy | 1 comment
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This fresh take (view video here) on the Salvation Army’s decades-old kettle campaign motivated two dozen folks to give in the few minutes I was standing there.  That’s far more than I’ve ever seen respond to the traditional Salvation Army holiday bell ringer.

Relevance is the path to your marketing success in 2012. And I urge you to follow the Salvation Army’s lead in keeping in touch with their supporters and prospects, and responding to their wants, needs and preferences.
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Nancy Schwartz in Fundraising: Innovations & Research | 1 comment
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