responsive design

Thanks to Beaconfire staffer Jen Boland, who originally published this post here

HWhen Google doesn't show YOUR website in search listings.ey! If your website isn’t responsive or optimized for mobile devices, you should be worried. Because…

As of April 21, 2015, Google has prioritized mobile-friendliness as a key ranking factor in search results. Websites that are optimized for mobile devices will get the highest SEO rankings. Others (like Getting Attention.org, for now) will be penalized in rankings which will decrease your organic search traffic. Here’s how to keep your website traffic coming in through Google:

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Thanks to the bloggers at the Ad Councilmobile-devices1 for sharing their expertise here. The Ad Council produces public service campaigns—on behalf of nonprofit organizations and government agencies—on issues ranging from education to community wellbeing and strengthening families.

The buzzword “responsive” has been floating around the web design world for the past year or so, especially in mobile contexts. It refers to a website that has a very fluid template, which “responds” to the size of the user’s browser by rearranging and resizing the elements to logically fit on the page within a device. BostonGlobe.com and Alaska.org are good examples. To see their responsive templates in action: grab the lower right corner of the browser, and try resizing it.
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