salvation army

This fresh take (view video here) on the Salvation Army’s decades-old kettle campaign motivated two dozen folks to give in the few minutes I was standing there.  That’s far more than I’ve ever seen respond to the traditional Salvation Army holiday bell ringer.

Relevance is the path to your marketing success in 2012. And I urge you to follow the Salvation Army’s lead in keeping in touch with their supporters and prospects, and responding to their wants, needs and preferences.

Nancy Schwartz in Fundraising: Innovations & Research | 1 comment
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