tagline focus project

Every marketing task your organization tackles should incorporate a frequent analysis of ROI (return on investment).

It’s the only valid, vital framework for running an effective marketing program especially when resources are limited, as they are for most nonprofit organizations.

I encourage you to apply an ROI analysis to all that you do. Consider this…

  • Take my recommendation and strengthen (or shape) your organization’s messaging by enrolling in the Tagline Focus Project (TFP).
  • Follow the proven 11-step message development process as you work closely with your target audiences, your colleagues and with me. Work with me one-to-one to fine tune your final tagline draft and then roll it out.
  • And then, six months to a year later, look at your ROI in terms of what you learned and produced in the Tagline Focus Project.

For your investment of tuition and effort, you’ll learn how to shape messages that connect. The Tagline Focus Project process and product will lead to:

  1. New supporters: As you take your place among the only 18% of organizations with taglines that work to engage the supporters you depend on. And it’s always hardest to build new supporters.
  2. Increased loyalty: Your current network will understand your organization’s unique value and impact more clearly than ever, which will strengthen their sense of appreciation and connection. Everyone likes being a part of a winning organization.
  3. A team of powerful messengers: As your network of supporters more clearly understands what’s so special about your organization (they always knew it—that’s why they support you—but they couldn’t easily articulate it) and has a recognizable, memorable tagline to work with, it’s far easier for them to spread the word to family and friends. Especially when you ask them to do so.
  4. Stronger skills for all messaging components: Learning how to craft a tagline equips you with the skills to write high-power taglines for your organization’s programs, services and campaigns, so those marketing agendas are equally successful; and gives you a great base to work from in writing the other key components of your organization’s (and programs/services/campaigns) message platform—the positioning statement and talking points or key messages.
  5. Less stress and better marketing outcomes: When you have to start from scratch writing content for your organization, trying to get it right time and time again, it’s a huge drain. It’s just plain hard to crank it out, and then to revise content through the countless rounds of review and approval.

With a well-researched and tested tagline in hand, you’re ready to go with the essence of your messaging, and can build from that proven foundation each and every time.

We’re starting on July 6 and have just a few seats still open.
So if you’re interested in using this summer to vastly improve your organization’s messaging, I encourage you to go ahead and register today for the Tagline Focus Project.

It would be great to work together!

Nancy Schwartz in Branding and Messages | 0 comments
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It takes a team to create great messaging.

As I get ready to launch our first Tagline Focus Project (TFP) program on July 6, many of you have gotten in touch to discuss it with me. And you’ve reminded me how common it is to feel isolated and overwhelmed by the challenge to create messages that connect for our organizations.

It doesn’t have to be that way.

That’s one of the reasons I’m so looking forward to working with a small group of nonprofit communicators (no more than 10) like you this summer, leading them through this immersion program to learn how to develop messages collaboratively—with me, the other program participants, and their colleagues and external audiences.

That’s the only path to effective messaging, and one far more satisfying than trying to go it alone.

This action-oriented program is designed specifically to help you and your colleagues get the job done and do it well. All you need to do is participate actively in the Tagline Focus Project and complete the assignments to develop a tagline that will engage your base and motivate them to act.

You’ll learn to:

  • Understand your audiences’ wants and values better, so you know how to connect with them.
  • Use audience feedback to pinpoint the right messaging focus.
  • Gain the insights and support of your colleagues.
  • Shape the ingredients of your analysis, craft the right tagline and roll it out to your audience.
  • Build the skills to develop all the messages you need for your organization (the tagline is simply the messaging element we focus on in the program).
  • Plus, get access to all of the templates, checklists, worksheets, models and resources included in the Great Nonprofit Messages Toolkit that you’ll get with Tagline Focus Project participation.

Give It a Try

We’re starting on July 6, so if you’re interested in using this summer to vastly improve your organization’s messaging, I encourage you to go ahead and register today for the Tagline Focus Project.

We already have a rich mix of participants, communicators that work in organizations as varied as a state agricultural extension agency, a regional affiliate of one of the largest and most active national organizations there is, and a west coast community foundation. Just a few seats remain.

I hope we’ll get the chance to work together on this.

All the best,

 

 

P.S. My aim for this program is to deliver substantial value both to your organization and its messaging, and to you as a professional. Completing the program will vastly enhance your skill set as a nonprofit communications professional.

Learn more here.

Nancy Schwartz in Branding and Messages | 0 comments
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I’m thrilled to launch the Tagline Focus Project, designed to demolish a major barrier to your organization’s marketing success — a weak tagline, or the lack of one altogether.

Now you can fix this too-common problem in less than two months, with hands-on guidance from me as I lead you through an 11-step tagline development process — with guaranteed results. I’ve helped organizations like yours to solve this problem dozens of times.

You’ll finish the Tagline Focus Project with a polished, relevant tagline for your organization, plus key insights into your target audiences’ wants and values–so you can connect with them more effectively — and the messaging skills you need to create more strong messages for your organization and programs.

Learn more now. Seats are limited to a maximum of 10, and the program starts July 6.

Nancy Schwartz in Taglines | 0 comments
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