target audience

I’m pleased to welcome back guest blogger, Kimberlee Roth, one of our team’s valued writers. Kim also writes for the Chicago Tribune and The Chronicle of Philanthropy among other publications, and is author of Surviving a Borderline Parent.

As a writer, I hear these complaints all time: “I never know where to start”; “I don’t know what to say”; or “I know what I want to say, but I can’t seem to find the right words.”

Guest Blogger in Writing | 2 comments
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Elizabeth Lesser’s dramatic call to action —  lunch with the opposition — in her recent Ted Talk is surprising at first listen but makes a world of sense.

Understanding your audiences — whether they be prospective donors, current members or the legislators your organization is working to influence — is the most reliable key to connection. Knowing what’s important to them — and their wants, habits and preferences — is the only way to make your call to action  relevant (assuming there’s an overlap between your org’s values and goals, and theirs).

How do you get to know your organization’s community and prospects?  Please share your strategies here.

P.S. Get your free 2011 Guide to Nonprofit Marketing Wisdom — benefit from what 127 nonprofit communicators like you learned in 2010.

Nancy Schwartz in Audience Research | 1 comment
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