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Missing Middle DonorsTry this fundraising mash-up to close the yawning giving gap you might not even know you have!

Mix these insights on giving patterns of rich vs. middle- and lower-income donors with Sea Change Strategies’ take—The Missing Middle: Neglecting Middle Donors is Costing You Millions—and you get a clear call to action for every fundraiser.

Although these two middles are differently defined—the first based on income level, whereas the Sea Change study probes donors who give from $250 to $900 annually to a single org—there’s just one conclusion: There’s more value in middle donors than we imagined.

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Nancy Schwartz in Fundraising: Innovations & Research | 4 comments
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