thank you

When Kivi Leroux Miller, nonprofit communications expert, launched her second annual fundraising experiment she hoped for better results than she had received last year.

No Thanks to Donors Shame on YouKivi made $20 gifts to ten organizations to see what response she would receive. Of course she wanted to fund good work as well.

She conducted the first experiment in 2008 and received thank you correspondence from three of 12 recipient organizations (25%). This year’s results were a touch improved at 30% (3 of 10). But a 25% vs. 30% connection rate isn’t the point. Here’s what is…

70% of organizations gifted didn’t take the brief time it takes to send a thank you note. That’s crazy, as retaining donors is much more difficult than cultivating a first-timer and doing requires minimal budget and time.

Shame on you, but so easy to fix. Do it now!

Here’s more about Kivi’s experiment.

P. S. For more guidance on getting nonprofit marketing and fundraising right, subscribe to the twice-monthly Getting Attention e-update. Subscribe today.

Photo: miracc

Nancy Schwartz in Fundraising: Innovations & Research | 3 comments
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