website usability

There’s nothing more important than ensuring your website —  your organization’s homebase online — is easy-to-use (a.k.a. usability). More specifically, your site has to be easy for your target audiences (not users in general, but the folks you need to engage to move your mission forward) to use to facilitate the type of actions/interactions you want – online giving, contacting your organization for more information, registering for a program or signing a petition.

Website usability expert Jakob Nielsen recently studied the usability of 23 nonprofit websites and his findings pave the way to improving the impact of your website. It’s doable, so read on to learn how:

Nancy Schwartz in High-Impact Websites | 5 comments
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