what works

Nonprofit Marketing MetricsRead Part 1 first

Metric mania! It’s all around us. Unfortunately, when we try to measure too many marketing measures, all we get is frustrated. Even for nonprofit communicators in large, well-staffed organizations, there’s rarely enough bandwidth to capture, analyze, share and use many marketing insights.

But there is a better way…I urge you to take these three steps to identify five or fewer insights that will make the MOST DIFFERENCE in boosting marketing impact:
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Nancy Schwartz in Benchmarks and Measurements | 1 comment
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Free Marketing Wisdom -- Get It While It's HotMarketingSherpa is sharing some wisdom again in its just-released 2009 Marketing Wisdom report.The report features 94 useful real-life lessons learned last year by marketers just like you, each conveyed in a single paragraph. Great example of creative crowdsourcing too!

I’m a big fan of this report, read it annually and urge you to download it today, for free. Here’s what you’ll get out of it:

  • Succinct, engaging first-hand accounts of marketing techniques that work — from colleagues in nonprofit and business world.
  • Diversity of goals, perspective and experiences.
  • Easy-to-scan content, indexed by tactic, organization and contributor name.

As a bonus, the submissions provide an overview of trends in marketing. This year, the editors point to “email is not dead,” “clarity on the effectiveness of social networking” and the persistent importance of SEO (search engine optimization) as the big three trends.Is that what you’re seeing?

Dive in today and let me know what you learn and put to work.

P.S. Now here’s a bit of my wisdom! When a powerful tagline is joined to a compelling mission…nothing is impossible! Download the free Nonprofit Tagline Report for must-dos, don’t dos, case studies and 1,000+ nonprofit tagline examples!

Nancy Schwartz in Nonprofit Communications, Recommended Resources, Special Opportunities, Unique Approaches | 0 comments
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