year-end campaign

Dear Nancy: Our last two year-end campaigns were centered around client stories, each powered by a photo or two. We got fantastic feedback on these stories and I planned to feature similar profiles this year.

That plan changed radically last month when our social workers urged us to put our clients’ privacy first and stop using client photos. Our staff has agreed to respect their expertise and honor their request.

What are some practical alternatives I can put to work in these last few weeks? And how do I move forward with client photos in the future, as our stories are far less memorable without them?

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Nancy Schwartz in storytelling | 0 comments
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There’s no better gift than learning from a friend. And what a treat I had recently, learning self-care at work techniques from Beth Kanter, a fellow speaker at the JCamp 180 conference.

We all know how pressured our work lives are. Which makes it imperative to jumpstart Beth’s approach (developed with Aliza Sherman, her co-author of  The Happy Healthy Nonprofit: Strategies for Impact Without Burnout). Here’s Beth’s 4-step ladder to well-being— and doing your best work—year round:

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Nancy Schwartz in Staff and Consultants | 0 comments
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Get Going #GivingTuesday 2015

Would you have generated donations your organizations wouldn’t have gotten otherwise if you had participated in this year’s #GivingTuesday? Could you have tried some new strategies this year, like the matching gifts offered in so many #GivingTuesday campaigns? Should you have built an all-org #GivingTuesday giving team to capitalize on the relationships with donors and prospects many of your colleagues already have?

Woulda coulda shoulda for #GivingTuesday 2014 but now’s the time to document ideas and goals to boost your 2015 #GivingTuesday results. Here’s how:

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Nancy Schwartz in Fundraising: Innovations & Research | 1 comment
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As I read accounts of Typhoon Haiyan survivors struggling for basic needs, I’m struck by the number of lives that have been taken and touched by this disaster in the Philippines.

That’s a significant communications challenge for the nonprofit organizations that work delivering aid: How to mobilize giving while communicating respectfully about their efforts and impact on the ground? How to keep giving going even as the Typhoon, and the plight of survivors, fades from top of mind?

And what about the many other organizations not directly providing relief efforts but soliciting donations to pass on to relief organizations? Or the majority of nonprofits, like most of the your organizations, that have to carry on with communications and fundraising initiatives despite the global focus on recovery in the Philippines—nonprofits counting on the gifts they hope to generate via their year-end campaigns?

For every organization, the answer lies in the way (if any) your organization is involved in the relief effort. Here’s my recommendation:

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Nancy Schwartz in Crisis Communications | 4 comments
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