Zig Ziglar

Set Your Marketing Goals

This updated marketing plan template takes you from big-picture goals to the right methods, activities, required skills, and budget, and impact! Preview the plan template here.

Eeesh! Those New Year’s resolutions—including the ones we set for marketing and fundraising work—are so hard to keep.

That’s because most marketing resolutions are specific action items (to-dos)—I am going to get this email list cleaned up this month, or I’m going to start posting our available dogs twice daily on Instagram—rather than guiding goals—the real “what we want to achieve.” Then, when things change in the environment in which we work—making those actions irrelevant or too difficult— or there’s no clear framework for assessment and adaptation, our aspirations come to a dead stop. As your marketing resolutions fade, you’re stuck in the same place you’ve been.

Instead, resolve to follow this proven path to effective marketing planningREAD MORE

Nancy Schwartz in Planning and Evaluation | 0 comments
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This practical, doable marketing plan template takes you from goals to benchmarks, work plan, action and impact!

Articulate your marketing goals (a.k.a. resolutions) for the period to come—start with a max of three smart, realistic and attainable goals for the next 90 days. Then follow the rest of the steps outlined here.

 Try it, and let me know how it goes!

Nancy Schwartz in Planning and Evaluation | 0 comments
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