The Reality of Giving — Oprah Scooped Me

Update — How to Become a Big Give Contestent

I swear to you that just yesterday morning I was ruminating on how to get "Giving" into the mainstream (and yes, the extensive article on giving — What Should a Billionaire Give – and What Should You — in Sunday’s New York Times Magazine is a good start, but realistically reaches only a tiny segment of prospective donors), and realized that a giving reality show was the only way to go.

Reality shows are one of today’s common denominators. And when you want to popularize a concept or practice, common denominator is the way to go.

So you can imagine my surprise when I heard about Oprah’s plan to pay it forward — The Big Give.
The Big Give — the first philanthropy reality show (AND IT’S IN PRIMETIME) — will features 10 people  challenged to take the money and resources they are given and multiply them to come up with the most powerful, sensational, emotional and dramatic ways to give to others. Each week the group will face a "big catch" that will test their nerve, drive, ingenuity and passion. Throughout the episodes, the field will be narrowed through a unique method. The stakes will get higher and higher, with one person ultimately being chosen to have his/her wildest dream come true for making the biggest impact.

The eight-episode series will center on the drama, emotion and magic of making a difference in peoples’ lives. The concept mirrors a recent installment of “The Oprah Winfrey Show” in which Oprah gave audience members gift cards worth $1,000 to use for a charitable cause.

Love it! Readers, I’ll be following The Big Give as it comes to life, and reporting back to you. Who’s better to popularize philanthropy than Oprah? The woman has the
charisma, and the market savvy, to do it, and to do it well.

Nancy Schwartz in Advertising, Fundraising: Innovations & Research, Nonprofit Marketing News, Philanthropy, Television | 9 comments
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