USPS Gets Out the Lipstick

USPS Gets Out the LipstickCheck out the USPS home page where the powers postal that be invite you to find about more about "pricing changes."

Talk about putting lipstick on a pig (love that expression)! Pricing changes usually indicates a decrease in pricing. Not this time round, as you know all too well.

Traditionally, the USPS has gone with the plain vanilla "postage increase." So what on earth are they trying to pull here? Not to mention that the postage pricing structure is far more complicated than ever. And that’s a situation that requires clear, straightforward messaging.

Don’t try to pull one over on your audiences. Never. Ever.

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Nancy Schwartz in Branding and Messages, Nonprofit Communications | 1 comment
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