Publisher, Getting Attention Blog & E-Newsletter
I just discovered The Publicity Hound, an info-packed blog written by publicity expert Joan Stewart. Joan provides quick, useful tips on topics from working with media photographers to when to pass up publicity. Take a look. I think you’ll find Joan’s insights very useful for your nonprofit’s media work.
Are you Getting Attention?
I’m so proud of my friend and colleague Kivi Leroux Miller for crafting the excellent Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause (partner link). And Kivi’s been gracious enough to make Getting Attention the first stop on her virtual book tour.
I recommend you purchase the book today. Here’s why: It’s a source every time-strapped communicator can count on time and time again – comprehensive, accessible and smart. When you buy the book before midnight tonight (June 1, 2010) and forward your receipt to firstname.lastname@example.org, you’ll be entered to win a free Getting Attention tagline review. You’ll also be entered into a drawing on Friday for several All-Access Passes to the Nonprofit Marketing Guide Webinar Series.
“Where do I begin?”
That’s hands down the most frequently-asked question that nonprofit communicators ask consultants like Nancy and me.
Like any good consultant (or therapist), I always respond with a question of my own: What is it that you want people to do?
I can usually tell how long – and difficult – the conversation will be based on the answer I get. Responses like these signal a long conversation ahead:
The problem with responses like these is that there isn’t any specific action involved. No one is doing anything. So I ask the same question again, but using the language from the response.
Now, we start to get to more specific responses, like
With these more specific actions as our goals, we’re equipped to shape a nonprofit marketing strategy. The conversation continues by discussing
Writing an email newsletter or updating your Facebook page may end up as key elements of your strategy, but tactics aren’t the place to start . Instead, take some time – even just five minutes of quiet behind a closed door – to sort through these questions. That’s where to begin.