2012 Nonprofit Tagline Awards (a.k.a. The Taggies)

Great Words Promoting Good Causes

Congratulations to the 2012 Getting Attention Nonprofit Tagline Award Winners! The 18 winners were selected by more than 3,300 voters from 63 nonprofit tagline finalists that had been identified by our expert panel of judges. The finalists were drawn from the 1,400 nonprofit taglines entered.

The organizations behind the winning taglines range from the regional (Elder Services of Worcester Area, Inc.) to the national (Wounded Warrior Project) and global (The TARA Project). All did an admirable job in putting a few select words to work to build their brands, programs and fundraising impact.

Get free access today to the updated Online Tagline Database, with 5,000+ searchable taglines for your own message brainstorming, and the Nonprofit Tagline Report!

The report features more on the winning taglines plus:
  • The 10 Have-Tos for Successful Taglines
  • The 7 Deadly Sins – Examples of what not to do.

Celebrating the Best in Nonprofit Taglines—The Taggies

A strong tagline does double-duty — working to extend your organization’s name and mission, while delivering a focused, memorable and repeatable message to your base.

But our recent Nonprofit Messages Survey showed just 29% of organizations like yours have a tagline that connects and spurs action.

The Awards program is designed to inspire and guide your organizations to deliver taglines that connect quickly and strongly with your target audiences—Aha! messages that build and strengthen key relationships for the long term.

Since 2008, the GettingAttention.org community and other nonprofit communicators, other staff and supporters have been enthusiastic participants in the Nonprofit Tagline Awards program (a.k.a. The Taggies)—entering their own taglines and spreading the word to peers to do the same, voting to select award winners and learning what works and what doesn’t via each the Nonprofit Tagline Database and Report.

Getting to Aha! is doable, for every organization. Go for it!

Thanks for the inspiration, advice and encouragement.
We couldn’t have done it without The Taggies!

“About the time you were holding the first Taggies, we were knee-deep in developing our first strategic marketing plan—with the help of a couple of talented, local board members, we managed to get thru the process and finalize our branding guidelines developed in four months!

‘We are Smiles Change Lives and we provide essential, life-changing orthodontic treatment for children from low-income families: Bracing kids for a better future!’

“Your emails during the contest helped fuel our desire to develop the right tagline and we believe we have. Thanks for the inspiration, advice and encouragement thru your emails and webinars. We couldn’t have done it without the Taggies!”

   —LeAnn Smith, Chief Operating Officer, Smiles Change Lives


This program is made possible thanks to the generous sponsorship of
Change.org and See3.

P. S. Follow Tagline Award news on Twitter via the hashtag #taggies12

Nancy Schwartz in | 12 comments


1 Eliza Olson July 24, 2012 at 3:17 pm

As an environmental non-profit with limited resources, your free webinairs, information sheets and updates are invaluable.

2 Nancy Schwartz July 26, 2012 at 10:41 am

So pleased to hear you are finding useful info, Eliza. Please let me know what else you’d like to see covered!

3 Jenn Knight October 11, 2012 at 4:27 pm

Who won? We are waiting at the edge of our seats!

4 Nancy Schwartz October 11, 2012 at 4:28 pm

Jenn, Thanks for your interest! We will announce winners towards the end of the month.

5 BigDuckFarra October 30, 2012 at 10:12 pm

Looking forward to hearing the winners!

6 Pat January 8, 2013 at 2:00 pm

When do you accept 2013 entries? Cute idea!

7 Debra Sherwood Founder Direct August 20, 2013 at 10:42 am

Any comments for a start up “Center for Art and Mindfulness”
tag line: Where curiosity meets promise

8 Debra Sherwood Founder Direct August 20, 2013 at 10:53 am

How about, “Where curiosity enlightens promise”

9 The Dixie Belle Project December 2, 2013 at 2:22 pm

The Dixie Belle Project is in need of a TagLine too

10 Nancy Schwartz December 3, 2013 at 8:28 am

Great to hear. I recommend that you get the free Tagline Report—a thorough guide through the message development process-plus access to our beloved tagline brainstorming tool. Get these free resources here!

If you’re looking for one-to-one help, please contact me at nancy at nancyschwartz.com

Best of luck with your tagline!

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