Think Conversation, Not Megaphone, for Social Media Success (NTEN Case Study)
I’m thrilled to welcome Holly Ross, our newest guest blogger. Holly has spent seven+ years at the Nonprofit Technology Network (NTEN), working with community members to identify technology trends — from ubiquitous access to technology leadership — that will reshape the nonprofit sector. Full Disclosure: I’m an NTEN board member and a huge fan.
“Social media is not a megaphone, it’s a conversation.” You’ve doubtlessly heard this phrase uttered at dozens of conference sessions and read it in many blog posts. Although that’s the first lesson most of us learned about social media, it’s been the hardest to implement. Having a “conversation” with people you may not know very well, on a platform you’re not entirely comfortable with, isn’t easy to pull off. It’s a skill that has to be developed.